Rocket is undergoing a significant rebranding effort to transform its identity from a transactional mortgage provider to a passionate advocate for homeownership. Central to this rebranding is the new 'Halo' logo, which combines traditional elements with contemporary vision. This change is also reflected in the updated Rocket wordmark, which appears more approachable. Collaborating with TypeType, Rocket created bespoke typefaces that embody its values. A new agile grid system ensures design consistency across various platforms. Overall, the rebranding aims to inject emotion and aspiration into a traditionally uninspiring category.
Rocket is shifting from a transactional mortgage provider to a passionate advocate for homeownership, aiming to change perceptions in the industry.
The reimagined 'Halo' logo blends elements of the past with an optimistic vision for the future, enhancing Rocket's brand identity.
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