Pepsi has resorted to extreme tactics to highlight its brand awareness during National Fast-Food Day, attempting to infiltrate fast-food chains that favor Coca-Cola.
The campaign employs humor with comic 'Pepsi cops' sneaking into restaurants, yet lacks a substantive message on why burgers taste better with Pepsi.
Pepsi's humorous approach included playful jabs at Coca-Cola's branding, like mocking the logo's letters, showing a shift from subtlety to absurdity in the brand rivalry.
Despite some amusing moments in the Pepsi vs Coca-Cola rivalry, the advertising struggle reflects Pepsi's ongoing challenge to disrupt Coca-Cola's entrenched market dominance.
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