This illustrative approach all started with a new accompaniment to the brand's classic logotype: a moving, vibrant sun that acts as a new core mark and a warm nod to the Mediterranean origins of Ottolenghi's food.
The sun, coloured in the brand's quintessential red, aims to serve as an iconic representation of Ottolenghi across restaurants, delis, menus and food packaging - one that you'll start to see as much as the steady logotype.
Irving & Co also created a comprehensive series of cut-outs, using paper to illustrate a visual library of Ottolenghi's classic ingredients. Pomegranates, fish and beans will now be stamping the deli's paper bags.
This silly friendly face is animated to communicate a range of human emotions online and can be found in stores, peeking round the edges of jar labels and packaging.
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