"Born in the mountains, the distinctive citrus flavour of Mountain Dew propelled the brand to become a global cultural phenomenon, giving us a rich history to lean into as we reimagine the next 75 years of the brand," shares VP of marketing at Mountain Dew, JP Bittencourt. "Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the 'DO THE DEW' spirit."
"With this new visual identity, Mountain Dew is reclaiming its legacy with a timeless look designed to elevate both the physical and digital spaces the brand adventures in," adds SVP and chief design officer at PepsiCo, Mauro Porcini. "We're excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand's origins, a sunny refreshed colour palette, and graphic outdoor landscapes unique to the Mountain Dew flavours."
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