Jaguar's rebranding efforts have raised eyebrows, especially since the company failed to showcase any cars during the official reveal, leaving consumers in suspense about their new identity.
The leaked images of the new Jaguar EV reveal a design that mirrors the futuristic aspirations of the Cybertruck, suggesting a shift from their traditional aesthetic to a more radical look.
The sharp lines and low-poly design hint at a futuristic vision for Jaguar, yet the brand's rich heritage feels overlooked in this ambitious rebranding initiative.
Unlike the Cybertruck's meaningful break from tradition, Jaguar's rebrand seems to discard its established brand identity, which could alienate long-time fans of the brand.
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