In this week's branding news, Kiehl's launched a unique font made from pubic hair after facing backlash for an ad campaign targeting pubic hair issues. Their new ads feature a tongue-in-cheek approach against censorship. Meanwhile, Starbucks is refocusing on personalized service and community connections as part of a broader strategy led by CEO Brian Niccol to return to its roots. The efforts from both brands demonstrate innovative marketing amid criticism and shifting consumer expectations.
Kiehl's responses to backlash by unveiling a custom typeface made from pubic hair, aligning with their marketing, and challenging societal norms in a unique way.
Starbucks aims to reconnect with its roots by enhancing brand personalization, as recent updates under CEO Brian Niccol have shown promising market responses.
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