Stella Artois has announced the launch of a new brand world.The work from Jones Knowles Ritchie consists of a new design system, horizontal logo, two custom typefaces created with Pangram Pangram Foundry, and overhauled packaging and colour palette.JKR has also commissioned photographer Cait Oppermann known for delivering distinctive campaigns for the likes of Rapha on a range of creative, lifestyle-inspired shots.
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