This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience.
We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.
The company expects to retain only 15% of its existing customer base, viewing the overhaul as starting with a clean sheet.
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