KFC has introduced a new store concept named Saucy in Orlando, Florida, which features a bold pink design and departs from traditional branding, aiming to attract Gen-Z diners.
The Saucy brand drops KFC's iconic red colors in favor of hot pink and a playful logotype, representing a fun, modern take on fast-food dining.
With a streamlined menu featuring chicken tenders and an array of 11 unique sauces corresponding to KFC's spices, Saucy aims to blend traditional elements with a new experience.
The introduction of digital kiosks and a drive-thru at Saucy highlights KFC's intent to modernize and engage Gen-Z customers, in contrast to conventional fast-food formats.
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