Freshways' charming new identity is no different. With a new logo, vibrant colour palette and revamped packaging, Freshways demonstrates how breaking away from conventional design can shake things up for the better.
The design deliberately avoided the traditional imagery of cows in fields, instead using illustration, pastel colours, and a playful tone of voice to create something fresh and unique.
The new logo was designed to feel dynamic and modern, moving towards the top-right corner in the style of a superhero emblem.
Rooted in the concept 'Think Fresh, Act Fresh, Sell Fresh.', the new identity features a full suite of creative elements from packaging, app design, website, digital communications and merchandise.
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