Guide to Branding Packages: The Core Elements and Cost (2023) - Shopify
Briefly

A branding package is a set of visual and messaging elements, including a logo, fonts, and color palette, that establishes a cohesive brand identity for your company. This toolkit helps your company stand out, attract customers, and build loyalty. Effective branding packages can boost sales since customers' purchasing decisions are influenced by well-designed branded websites and packaging.
Using the same logo, colors, typography, and messaging on your website, packaging, and marketing materials provides brand consistency. This consistency helps solidify your company's identity in the minds of consumers.
A good logo design can distinguish your company from competition and drive sales. Research shows that consumers buy from recognizable logos, and many would avoid brands with unappealing ones.
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