Great branding isn't just about design. It's about the soul.
Briefly

"Jaguar's logo transformation encapsulates a shift towards minimalism while aiming to resonate with modernity, raising questions about the impact of AI on branding's soul."
"The 'Soul of the Brand' framework emphasizes a brand's emotional connection, adaptability, and authenticity, proving essential in the branding landscape shaped by AI."
Read at Medium
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