From standing out to targeting Gen Z: the main challenges designers face todayBrands must develop strong, versatile design systems to stand out in complex, multi-channel markets.
Great branding isn't just about design. It's about the soul.Jaguar's logo transformation reflects a modern minimalism while striving to maintain emotional connection and brand authenticity in an AI-driven landscape.
From standing out to targeting Gen Z: the main challenges designers face todayBrands must develop strong, versatile design systems to stand out in complex, multi-channel markets.
Great branding isn't just about design. It's about the soul.Jaguar's logo transformation reflects a modern minimalism while striving to maintain emotional connection and brand authenticity in an AI-driven landscape.
"AI can expand designers' skill sets": Rehab on how brands are really using AI and why it isn't replacing peopleAI plays a crucial role in brand design, focusing on ideation and audience validation at the beginning of the creative process rather than final asset production.