The article discusses the evolving role of artificial intelligence in branding, particularly with tools like Midjourney and DALL-E. While some view AI as a threat to traditional visual branding, the article presents it as an opportunity to enhance the sensory experience of brands. It introduces the concept of "Betterment Branding," which emphasizes emotional and sensory resonance to foster long-term brand growth. AI's ability to simulate sensory experiences allows for richer and more immersive brand ideation and opens new possibilities for branding in creative industries.
We are moving from imagination to interactive sketch—enabling faster, richer, and more immersive brand ideation without sacrificing emotional depth.
At the bread and butter, we believe branding should never be superficial. It should touch. Move. Resonate.
Through carefully trained prompts, generative models can simulate not just visuals but feelings: a feathery softness, a glassy chill, or the echo of footsteps in an ancient hall.
The intersection of AI and human sensation is where we see branding's next great leap.
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