Er, what just happened to the Coca-Cola logo?
Briefly

Coca-Cola's Recycle Me campaign creatively distorts its logo by physically crushing cans to promote recycling, catching attention effectively without the need for a typical informative message.
The familiar Coke logo can be severely distorted yet still immediately recognizable, showcasing the brand's confidence from long-standing market dominance in allowing such alterations.
Read at Creative Bloq
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