Coca-Cola's iconicity gave us the freedom to focus on authentic moments in the taquerias, where its presence feels natural and unforced. The strength of the brand made it easy to let those moments shine without needing to emphasise the logo, and the Coca-Cola team fully embraced this approach from the start.
This is an interesting move for Coca-Cola, and like many of the best adverts, shows that sometimes, less is more.
The tagline states: 'Where there are tacos, there's Coca-Cola.' This is a clever campaign that draws upon the power of the Coca-Cola brand.
The campaign was produced with Uncommon Stockholm in collaboration with the production house Colony and has launched in Norway, transforming spots like Oslo's central station.
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