Branding is more than just visual elements like logos and typefaces; it embodies a company’s strategy, values, and future aspirations. In a conversation hosted by Fast Company's design editors, Liz Stinson and Mark Wilson discuss how significant branding moments can unveil deeper insights about a company's identity. They assert that a rebrand often depicts the shifts in priorities and motivations. The article also reminds readers of the approaching deadline for submissions to Fast Company’s Innovation by Design Awards.
Branding transcends simple design elements like logos and typefaces; it encompasses the strategic motives of a company, reflecting its deeper values and aspirations.
In their discussion, Liz Stinson and Mark Wilson highlight how rebranding can serve as a mirror to a company’s evolution and strategic direction.
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