Ania says 'there was an interesting balance between how perfect yet human these looked', a sensitivity for lettering that they emulated in their design for the new Kindred Black logo.
Lucie describes their brand mark as a composition of bold interlocking initials designed to 'contrast some of the softer feminine elements of the identity.'
Ania explains the creation of a new interchangeable packaging system to accommodate Kindred Black's products, with 'adjustable and reversible inserts' developed to hold a variety of items in only two box shapes.
Lucie highlights the sustainability aspect of the packaging design, stating that it avoids additional print runs for new box templates, in line with Kindred Black's creation of small product lines in limited editions.
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