The exhibition offers a unique opportunity to focus on design through the lens of a single brand, showcasing prototypes, experiments, and objects never shown before.
Nike's archive of over 200,000 items sheds light on the importance of sports for design innovation and social change, alongside the brand's impact on culture.
The section 'Track' emphasizes the key design principle of listening to the athlete, while 'Air' explores Nike's rise in the 80s with Air technology.
The final section reviews Nike's collaborations with external designers and athletes, reflecting the brand's evolution and sustainability efforts in recent designs.
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