Among the challenges associated with supersizing is set-up and maintenance of the branding materials. Upkeep is as much a part of the process as the design and creative side.
What's on your screen needs to be scaled up for printing, without losing the quality, so the resolution needs to be right. This involves formatting your text and graphics into the correct format and knowing the difference between how each is used.
Supersizing is all about presence and impact. It is conveying a message in a way that is clear and easy to understand in an instant.
Location and demographics are important, and timing can have a big role to play. Seasonal trends, big movie releases, or local events are common marketing tie-ins.
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