TechCrunch2 days agoMarketingOneScreen.ai brings startup ads to billboards and NYC's subway | TechCrunchBillboards are gaining popularity for startups as a creative and effective marketing strategy beyond digital screens. [ more ]
Spectrumlocalnews3 months agoMarketingNonprofit looks to fight antisemitism with billboardsBillboards raising awareness against antisemitism in Rochester Cause marketing for social awareness [ more ]
Truthout4 months agoLeft-wing politicsNo One's Access to Abortion Is Guaranteed - No Matter Where You LivePlanned Parenthood ran billboards in states where in-clinic abortions are unavailable The divide between 'red states' and 'blue states' oversimplifies the complex issue of abortion access [ more ]
LGBTQ Nation4 months agoLGBTBillboards have always played a surprising role in LGBTQ+ rightsBillboards are an effective and affordable way to reach a large audience and communicate messages repeatedly. Billboards have been used to support LGBTQ+ rights, push back against hate, and raise awareness of LGBTQ+ issues. [ more ]
ABC7 San Francisco4 months agoSan FranciscoFrom pizza to art: The generous act behind a San Francisco North Beach billboardLocal restauranteur supports local artists by featuring their work on billboards in San Francisco. The owner of Tony's Pizza Napoletana is hoping to highlight the art and beauty of San Francisco and North Beach. [ more ]
The Drum6 months agoMarketingAd of the Day: Female pop and sonic diversity spotlighted in Spotify Wrapped campaignSpotify unveils 'Wrapped' campaign to highlight users' habits and top artists of the year. Billboards and interactive executions are the main focus of the campaign, created in-house by the brand's internal agency. Wrapped Live in London event will feature performances from popular artists and will be broadcast live on TikTok. [ more ]