Before smartphones and digital ads dominated attention, billboards were artistic beacons on highways and streets, promoting everything from cars to roadside diners, and telling stories through captivating visuals.
Oakland billboard deal could help close the city's budget gap
"I ask you for your full support," Councilmember Noel Gallo said at Tuesday's meeting. "I was here from the very beginning when we brought Becker Boards to Oakland, and I will tell you my experience has been an extremely positive one."
What did that sign say? Take a look at old highway billboards in Miami
Roadside billboards have become an integral part of urban landscapes, eliciting mixed emotions of nostalgia and criticism from residents and city planners alike.