Roadside billboards are often regarded as both a beloved and reviled aspect of urban scenery, tapping into collective memories of iconic ads like the Coppertone girl. While many billboards have been reduced in number due to new legislation, vibrant digital signs continue to dominate downtown areas. These advertisements remind us of unfulfilled promises, such as the never-built Interama theme park, which has become synonymous with the city's development aspirations. The article reflects on this complex relationship between billboards and urban life, capturing both fondness and frustration in their presence.
Roadside billboards have become an integral part of urban landscapes, eliciting mixed emotions of nostalgia and criticism from residents and city planners alike.
Despite declining numbers due to legislation, billboards—particularly in digital form—persist in urban areas, serving as remembrances of development dreams that often never materialized.
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