In a world bombarded with images and messages, a strong brand identity is crucial in standing out from the competition, as demonstrated by Google and Airbnb's branding.
A brand kit is a collection of visual and conceptual elements that define a brand's identity, ensuring consistency across all marketing channels and touchpoints.
While similar to a brand style guide, a brand kit goes beyond it by including brand elements and additional resources necessary for executing brand strategy effectively.
Key components of a brand kit like logos, typography, color palettes, templates, and icons work together to create a cohesive and memorable brand presence.
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