The recent action figure trend on social media, driven by AI-generated images, is drawing criticism for its environmental implications. Mel Morris, a tech leader, highlights the significant energy costs associated with AI, stating that using AI for image creation consumes much more power than traditional methods. As energy demands from data centers are expected to double, concerns grow over the sustainability of such trends and the reliance on fossil fuels for energy production. Morris emphasizes the need for a balanced approach to AI that prioritizes sustainability alongside innovation.
Some researchers that using AI to generate text consumes 20-30 times more energy than a traditional search, depending on the model. Creating AI-generated images from written prompts uses at least double that amount.
GPUs aren't infinite, they come at a carbon cost, and this kind of casual overuse shows how disconnected we've become from the true costs associated with these tools.
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