In a thoughtful interview on The Diary of a CEO podcast, Snap CEO Evan Spiegel discussed a distinct vision for the creator economy that champions intimacy and visual communication over traditional metrics of success. Unlike other platforms that emphasize public validation and content feeds, Snapchat opens to the camera, encouraging users to create rather than consume. Spiegel's approach seeks to foster a healthier online environment devoid of likes and comments, though it poses challenges for creators accustomed to optimizing for visibility and monetization.
We wanted people to focus on creating rather than consuming. That small design choice has enormous consequences.
We made a very conscious decision not to have likes and comments. Because that creates an environment of comparison and pressure, and that's not what we're about.
Collection
[
|
...
]