Franchising provides a unique business model that combines consistency in system and variability in performance. Opening an Edible Arrangements franchise required substantial commitment including financial investment, employee management, and customer service. Initial challenges were faced, but perseverance led to success with one of the highest-volume locations in California and later transforming a struggling location into profitability within a year. Accolades for customer service and managerial excellence were achieved while maintaining a career as a public speaker.
Franchising intrigued me because it's a model that combines consistency and variability. Everyone follows the same system in similar markets, but performance varies.
Opening a franchise meant taking out a loan, signing a 10-year lease, investing in a buildout, managing employees, and serving customers. It required full commitment.
We faced our share of challenges, especially early on. But eventually, we built one of the highest-volume locations in California.
We won awards for best customer service and manager of the year out of more than 1,000 stores worldwide - all while I was still traveling for speaking.
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