"Over 70% of Gen Z supports climate-friendly agriculture practices. And about 55% were actually willing to pay a higher premium for differentiation in products that are actually helping to support the environment and are sustainable."
"Consumers don't often realize that due to the climate crisis, food systems won't be able to hold up over the next 50 to 100 years. But Gen Z does get it; for many of them, it's going to be in their lifetime that these challenges are sort of seen."
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