The article discusses how Oreos, once seen as a consistent treat, have evolved with celebrity collaborations, illustrated by the recent Post Malone Oreo featuring salted caramel and shortbread swirled creme. This shift raises questions about the essence of these partnerships and the flavors that represent them. Oreo has previously introduced products with Lady Gaga and BLACKPINK, showcasing a trend towards blending pop culture with their brand. As the flavors change, so does the perception of Oreos, challenging the traditional cookie identity.
The Post Malone Oreo features a unique swirled creme of salted caramel and shortbread flavor, paired with both chocolate and golden cookies, showcasing Oreo's adventurous collaborations.
This trend of celebrity partnerships allows Oreo to stay culturally relevant, even as traditional expectations of its flavor and identity evolve into something seemingly boundless.
For Oreo, the decisions on celebrity collaborations often prompt philosophical questions: what truly embodies the essence of the celebrity, or simply reflects their personal taste?
With the Lady Gaga and BLACKPINK Oreos, Oreo demonstrates its commitment to pop culture, creating products that resonate with fans while also maintaining familiar flavors.
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