SXSW 2023: No Ordinary Campaign, The Arc of Oblivion, Join or Die | Festivals & Awards | Roger Ebert
Briefly

Here, again, the movie focuses on the process of presenting a problem to an audience in a way that will make them feel emotionally invested in rectifying it: Tate talks about the results of a study that was commissioned to figure out if the Ice Bucket Challenge had lasting impact on those who took part in it, and says half the respondents didn't know what ALS was, and half also said "they didn't know what they were dumping ice buckets on their heads for."
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