Rasheed's journey epitomizes the blend of passion and culture, transforming traditional food experiences into a thriving business while honoring his Middle Eastern roots.
Rasheed explains, "The flavours are inspired by my Middle Eastern heritage but also by my life here. I learnt to cook by watching family members."
He shares his fondness for ful medames, stating, "It is easy to prepare and great to share. This is something I cook for my girls all the time."
Describing his cooking style, Rasheed says, "It was all by eye, by taste, recipes and techniques passed down through the generations, especially from my grandmother."
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