The article introduces a new series titled "What's in the Name?" which explores the significance of names behind startups in Europe. It highlights Weecover, a Barcelona-based company offering Insurance-as-a-Service (IaaS) solutions. Co-founders Jordi Pagés and Rafael Gallardo chose the name "Weecover" organically, signifying their mission to simplify insurance. The name has a triple meaning: representing protection, emphasizing electronic coverage, and conveying recovery, illustrating the company’s commitment to making insurance more accessible and understandable for users.
"We cover" - Highlighting the company's role in providing protection. "We e-cover" - Emphasising its focus on electronic coverage. "We recover" - Reflecting the idea of support and assurance.
Jordi Pagés noted that Weecover's name was finalized organically, which reflects their purpose-driven approach to insurance rather than a prolonged branding exercise.
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