Startup building has transformed over the years from an aspirational dream to a scientific pursuit. It can be replicated and taught, pulling away from the naïve illusion of quick success.
Today, the focus of startup builders is on launching and selling businesses rather than creating long-lasting operational enterprises. Sales have become the primary revenue source, overshadowing operational income.
Success isn't only about the idea or its execution. Instead, it hinges on the right timing and placement in the market, redefining what makes a startup successful.
Many builders grapple with cognitive distortions, leading to overconfidence in their ideas after a long brainstorming process, making it easy to become disconnected from potential pitfalls.
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