New advertising rules in France will make it more difficult for firms to claim that their products and services are "carbon neutral", as experts push for stronger international regulation to tackle company greenwashing.Published: 6 January 2023 09:03 CET The measures, which came into force on January 1, come after United Nations experts issued a raft of new guidelines aimed at drawing a red line around bogus net zero claims.
#restrictions #advertising #recommendations #fossil-fuels #commitments #greenhouse-gas-emissions #french-government #carbon-neutrality
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