The measures, which came into force on January 1, come after United Nations experts issued a raft of new guidelines aimed at drawing a red line around bogus net zero claims.The French government has said the goal is to provide transparent information for the public, to progressively strengthen the commitments of advertisers and to combat greenwashing.
#restrictions #advertising #recommendations #fossil-fuels #commitments #greenhouse-gas-emissions #french-government #carbon-neutrality
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