Small and medium-sized businesses (SMBs) in the UK heavily utilize email marketing due to its cost-effectiveness and high return on investment (ROI), with £1 typically yielding £42. Modern email marketing platforms go beyond traditional functions by integrating SMS, WhatsApp, and automation tools for better customer targeting and engagement. This holistic approach, combined with real-time analytics and loyalty programs, allows businesses to optimize their outreach and increase conversions. Moreover, a majority of UK consumers prefer receiving weekly promotional emails, underscoring the importance of this marketing strategy for driving sales.
SMBs throughout the United Kingdom rely heavily on email marketing, with many reporting it as critical to their strategy and yielding a higher ROI than other channels.
Modern integrated marketing platforms enhance email marketing by merging it with SMS, WhatsApp, and marketing automation, driving smarter segmentation and personalized outreach.
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