The Agency Canvas Adds InfoSum As Its First Data Clean Room Partner | AdExchanger
Briefly

Data clean rooms enable merging first-party data sets while ensuring privacy compliance. Canvas Worldwide integrates InfoSum for client education and capability preservation.
Canvas chooses InfoSum for its user-friendly approach that doesn't demand technical expertise. The agency plans to educate staff on data clean room tech amidst changes in online ad identifiers.
Read at AdExchanger
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