The European Union has intensified its scrutiny of Shein, a fast-fashion giant, by submitting a fresh request for information (RFI) under the Digital Services Act. This request demands transparency regarding algorithmic risks, illegal content, consumer protection measures, and user data security. EU lawmakers express concern about the potential risks associated with low-cost ecommerce platforms like Shein, which may contribute to issues ranging from counterfeit products to environmental damage. Shein has until February 27 to respond, after which potential next steps by EU enforcement could escalate into formal investigations.
The EU has ramped up scrutiny of Shein, sending a new request for information under the Digital Services Act focusing on compliance and consumer protection.
The latest request emphasizes transparency in Shein's recommender systems and the need for more data regarding consumer safety and user privacy.
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