The BEUC has raised concerns about Meta's 'pay-or-consent' policy for Facebook and Instagram, which allows users to avoid ads by paying a monthly fee. Despite Meta's attempt to comply with EU regulations by introducing a subscription option, consumer advocates assert that this approach does not provide a fair choice and may mislead users. The European Commission had previously deemed the policy non-compliant with competition laws, leading to modifications including the introduction of less personalized ads and a reduced subscription fee.
The introduction of a subscription service to avoid ads on Facebook and Instagram has drawn criticism for failing to offer users a fair choice, according to BEUC.
Despite our concerted efforts to comply with EU regulation, we have continued to receive additional demands from regulators that go beyond what is written in the law.
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