The op-ed by Matt Farrington discusses the rapid growth of the global retail media market in 2024, highlighting new entrants from banking and travel sectors. With a year-on-year growth projection of 32% for retail media, APAC is emerging as a significant player, driven by multi-category marketplaces and e-commerce platforms. However, there's a need for further investment, particularly from large and medium-sized retailers. The piece also explores the evolution of the retail media network and agency dynamic, as established players refine their commercial strategies in a maturing market.
As we were expecting, 2024 delivered another year of rapid growth in the global retail media market. We saw new entrants from banks...
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