Jeff Sheldon: "We've evolved into well-designed, functional desk and organization products. One of our standout items is Analog, our desktop note card system to stay organized and reduce digital distractions."
Despite the manufacturing challenges, we found a good rhythm and built a customer base around those shirts. However, about two years ago, we stopped making apparel. Our business saw its highest single revenue day when we announced that change."
Sheldon: "At first glance, this might seem odd - how do t-shirt customers transition to desk products? But surprisingly, many customers who bought our t-shirts have also purchased our desk products."
Leaving the apparel business was tough, but it was the right decision," said Sheldon, highlighting the significant shift from graphic tees to functional desk tools. "I knew we had to evolve with our customers' needs."
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