Building rapport with customers helps ecommerce businesses create and maintain consumer satisfaction. It's about making customers feel seen, like regulars at a diner.
Customer rapport refers to the relationship between a business and its clients. Establishing good customer rapport is crucial for sales and customer service strategies.
Retailers often have fewer opportunities for direct communication, but can still provide a positive experience through social media engagement and effective customer support.
Erez Zukerman emphasizes the importance of personalized responses to inquiries, asserting that 'Apps are fine. But really, they're not a substitute for being authentic and for putting in emotional labor.'
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