Bing is gaining traction, largely influenced by its integration with ChatGPT, which utilizes its search index. Companies are reporting improved performance of Bing's advertising over Google's. The article stresses the importance of verifying sites with Bing's Webmaster Tools, which offer similar functionalities to Google's Search Console. Key features include performance tracking, Site Explorer for structure analysis, URL Inspection for optimization, sitemap submission, and rapid indexing through IndexNow. Additionally, Bing provides free ranking tools to enhance site visibility and performance.
Bing is experiencing a resurgence largely due to its integration with ChatGPT, boosting its advertising program and drawing attention to its performance relative to Google.
Verifying your site with Bing’s Webmaster Tools can significantly enhance its visibility, helping track site performance and optimize for better search results.
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