Direct-to-consumer (DTC) brands can enhance their selling strategies by adopting a hybrid ecommerce platform that accommodates both B2C and B2B customers. As they expand into wholesaling, they face the challenge of catering to businesses with unique requirements. They can choose a separate site for each market, a headless infrastructure, or a hybrid model. The hybrid option is particularly advantageous for smaller businesses, allowing them to utilize their existing consumer sites for B2B transactions. This model simplifies operations and improves cost efficiency, with many platforms offering tools to support this transformation.
Direct-to-consumer brands that add wholesaling can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.
The hybrid approach lets a brand use its existing website to add B2B ordering, unifying the product catalog without much development.
Popular ecommerce platforms such as Shopify, BigCommerce, and NetSuite offer many third-party apps to transform a consumer ecommerce site into a functional hybrid.
A good B2C-B2B hybrid allows wholesale buyers to pay via invoice with approved terms, accommodating the needs of both individual and business customers.
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