As a small business, you can't afford to be distracted. OKRs provide a focus on the single most important thing that you should be doing right now.
The objective's job is to get people jumping out of bed in the morning with excitement. Key results take all that inspirational language and quantify it.
A manager's objectives are supported by an appropriate set of key results. His objectives are in turn tied to his supervisor's objectives so that if the manager meets his objectives, the supervisor will meet his.
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