We did like $6,500 in revenue the first year online. That was probably $6,000 more than I thought we were gonna do. Our big question was, I just didn't think anyone was gonna want to shuck oysters at home. But soon, customers returned online to buy more, sharing photos and videos of themselves shucking oysters at parties and events. This unexpected engagement confirmed for me that there was a real demand for premium seafood online.
It was important for customers to be able to trust that their seafood would arrive at a temperature that was safe for consumption. Customers are picky about arrival dates, and we had to ensure our logistics were spot-on to maintain our reputation for quality. This trust was critical as we scaled our ecommerce operations, proving that successful logistics are as important as the product itself.
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