Yahoo is part of the Yahoo family of brands
Briefly

Yahoo, alongside apps and sites like AOL, utilizes cookies and similar technologies to enhance user experience, apply security measures, and gather usage measurements.
By accepting cookies, users allow Yahoo and partners to collect personal data for targeted advertising and content, ensuring a personalized online experience.
Users have the option to manage their privacy settings anytime, reflecting Yahoo's commitment to user autonomy regarding data usage and advertising.
Yahoo encourages transparency in data usage through consent frameworks, emphasizing the importance of informed decisions by users in their interactions with services.
Read at Yahoo
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