Amanda Burton, a co-founder of Rooted Rotisserie, initially dismissed the strange order of warmed tinned fish, but it marked the beginning of a transformative recognition for their restaurant.
Keith Lee’s TikTok review garnered Rooted Rotisserie immense attention as he praised their food, particularly the rotisserie chicken brushed with herbs, giving it a notable 9.2.
The influence of social media was palpable when a long line formed outside Rooted after Keith Lee's review; customers directly credited his endorsement for their visit.
Lee’s warm warning to the Burtons about the impending rush encapsulated the dramatic shift in customer interest following his enthusiastic social media endorsement.
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