When you combine email and SMS marketing, you ensure that your engagement and revenue potential are maximized, resembling a heavyweight fight where both punches are thrown.
Email marketing gives an impressive ROI of around 3,600%, while SMS boasts a staggering 7,100%. Integrating both channels dramatically enhances overall performance.
To efficiently build your SMS list, consider adding a phone number option to your email pop-ups; this simple step can dramatically improve your subscriber base.
When new subscribers first join via email, they assess the brand's engagement and content quality. Providing valuable content increases their willingness to opt-in for SMS later.
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