The article recounts the author's early career struggles, especially facing a client termination despite successful Facebook Ads. The twist came when they discovered the real issue was deliverability of emails going to spam. Instead of accepting defeat, the author confidently offered to help fix the email issue at no cost, leading to a deep dive into email marketing. This experience highlighted the author's tenacity and ultimately proved the significant power of email communication in marketing, even in the shadow of social media.
"Eventually they caved. They admitted that the ads weren't working due to no fault of my own. Instead, their emails were going to spam, which made the campaign unprofitable."
"That's when I said the line that changed my life forever: 'No. You can't fire me. I'm going to figure this out.' I told them I would sign into their email service provider and fix the problem for free."
Collection
[
|
...
]