Gilbert, don't forget to book your birthday trip' read the subject line a month ago and I couldn't help but engage. When I did, I found a $25 e-credit if I booked a flight before March 10th.
What was brilliant about this is that the email 100% made me think about actually taking a getaway on or around my birthday - with enough time to plan - and even created a call to action, with a $25 discount if I chose to act on it.
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